with a knack for content writing and brand strategy.
I am a UX/UI designer—
I design purposeful products and websites.
My mission is to help people reach their goals and solve problems with the use of smooth products and websites, aligned with the intricacies of their minds.
With years of experience in product design, I am well versed in UX design principles and best practices.
Being an inquisitive and analytical individual, I accurately interpret peoples' needs and craft appropriate experiences with things.
With years of experience in product design, I am well versed in UX design principles and best practices.
Being an inquisitive and analytical individual, I accurately interpret peoples' needs and craft appropriate experiences with things.
I research and analyze user needs, and create product and website designs based on extracted insights. I aim to solve the design problems in the most apposite way.
Design
My expertise
Content
I deep dive into companies’ fields of expertise, generate vocabularies with humanized industry terms and phrases, and write digestible informative content for websites and social media.
Brand strategy
I help companies with positioning—analyze the target market and the competition, discover the niche and create the public image. I craft vision and mission statements and construct brand personalities.
I think of myself as the designer-mediator between the people and the businesses. In my work, I masterfully combine essential elements to concurrently meet the users' needs and the companies' objectives.
I synthesise user needs with business goals
Resume
During my career, I have set the vision for products, performed design assignments, guided the teams of professionals, and created design systems. I apply my broad skill-set, ranging from strategy development to perfecting details in design and writing, daily in my work.
Experience
2022—Present | C.T.Co, SIA | Riga, Latvia | Full-time, Remote
Leading the design of new enterprise products while continuously enhancing mature-stage products for a prominent client in the reinsurance industry. Merging business and user needs to create effective products.
• Collaborating closely with product owners to align the product vision, designing seamless user flows and wireframe prototypes, and assisting in the creation and prioritization of the backlog.
• Working in tandem with business analysts responsible for five integrated products, successfully aligning business requirements with user needs and UX best practices. Co-authoring acceptance criteria and delivering high-resolution mock-ups.
• Engaging collaboratively with a large Agile Scrum team, aligning design concepts with technical constraints and feasibility, resulting in clear expectations and successful sprint delivery.
• Designing and conducting user research studies, including interviews and usability testing, and analyzing qualitative data. Identifying recurring patterns and offering actionable recommendations, resulting in an increase in the client’s business efficiency.
• Actively participating in planning workshops both locally in Riga and internationally, fostering ideation, brainstorming, and leading design sessions, with the result of establishing clear objectives and goals.
• Conducting awareness sessions to underscore the significance of UX for product teams, fostering a deeper understanding of its pivotal role in product development, resulting in the growth of UX knowledge within the team.
Leading the design of new enterprise products while continuously enhancing mature-stage products for a prominent client in the reinsurance industry. Merging business and user needs to create effective products.
• Collaborating closely with product owners to align the product vision, designing seamless user flows and wireframe prototypes, and assisting in the creation and prioritization of the backlog.
• Working in tandem with business analysts responsible for five integrated products, successfully aligning business requirements with user needs and UX best practices. Co-authoring acceptance criteria and delivering high-resolution mock-ups.
• Engaging collaboratively with a large Agile Scrum team, aligning design concepts with technical constraints and feasibility, resulting in clear expectations and successful sprint delivery.
• Designing and conducting user research studies, including interviews and usability testing, and analyzing qualitative data. Identifying recurring patterns and offering actionable recommendations, resulting in an increase in the client’s business efficiency.
• Actively participating in planning workshops both locally in Riga and internationally, fostering ideation, brainstorming, and leading design sessions, with the result of establishing clear objectives and goals.
• Conducting awareness sessions to underscore the significance of UX for product teams, fostering a deeper understanding of its pivotal role in product development, resulting in the growth of UX knowledge within the team.
2022 | CENOS, SIA | Riga, Latvia | Full-time, Remote
Enhanced the products and heightened UX awareness within the product team of cutting-edge 3D-simulation applications in the engineering industry.
• Led ideation and design sessions with stakeholders and senior engineers, fostering brainstorming and collaborative problem-solving, which resulted in successful resolution of identified user challenges.
• Worked closely with the agile team and the product owner, developing wireframes and high-resolution prototypes for new features. Adopted “lean” design approach, solving user problems in a cost-efficient way.
• Conducted in-depth interviews with subject matter experts from the company, documented the existing user flows of the applications, and crafted enhanced user flows tailored to the specific tasks and goals of the users.
• Conducted a thorough heuristic evaluation of the application, pinpointed weak spots, and presented actionable recommendations for improvement.
• Pioneered the development of a design system for the products, striving to establish a unified and seamless user experience across all applications.
• Held sessions for the development team, imparting invaluable insights into UX best practices to elevate the company's overall user experience standards.
Enhanced the products and heightened UX awareness within the product team of cutting-edge 3D-simulation applications in the engineering industry.
• Led ideation and design sessions with stakeholders and senior engineers, fostering brainstorming and collaborative problem-solving, which resulted in successful resolution of identified user challenges.
• Worked closely with the agile team and the product owner, developing wireframes and high-resolution prototypes for new features. Adopted “lean” design approach, solving user problems in a cost-efficient way.
• Conducted in-depth interviews with subject matter experts from the company, documented the existing user flows of the applications, and crafted enhanced user flows tailored to the specific tasks and goals of the users.
• Conducted a thorough heuristic evaluation of the application, pinpointed weak spots, and presented actionable recommendations for improvement.
• Pioneered the development of a design system for the products, striving to establish a unified and seamless user experience across all applications.
• Held sessions for the development team, imparting invaluable insights into UX best practices to elevate the company's overall user experience standards.
2019―2022 | Riga, Latvia | Contract, Remote
Designing user-centric websites, creating brand strategies and writing content for companies.
• Held stakeholder meetings, defined business problems, analyzed competitors, proposed solutions, and specified requirements.
• Created user-centered designs. Researched users, empathized & created personas, designed user flows, site maps, wireframes, and hi-fi prototypes.
• Analyzed the target audience and positioned the brands. Formulated value propositions, mission statements, and defined brand messaging directions.
• Deep-dived into the specifics of clients' fields of operation and wrote compelling informative content for websites and posts for social media accounts.
Designing user-centric websites, creating brand strategies and writing content for companies.
• Held stakeholder meetings, defined business problems, analyzed competitors, proposed solutions, and specified requirements.
• Created user-centered designs. Researched users, empathized & created personas, designed user flows, site maps, wireframes, and hi-fi prototypes.
• Analyzed the target audience and positioned the brands. Formulated value propositions, mission statements, and defined brand messaging directions.
• Deep-dived into the specifics of clients' fields of operation and wrote compelling informative content for websites and posts for social media accounts.
2019―2020 | Venden, SIA | Riga, Latvia | Full-time, Remote
Created web page UX/UI for the customer marketing campaigns and wrote content.
• Held meetings with stakeholders, analyzed business needs and goals and gathered requirements.
• Conducted user research: collected survey data through questionnaires, reviewed existing customer data and analytics.
• Сreated user personas, produced hand-drawn lo-fi wireframes and high-res prototypes—using no-code website builders.
• Wrote compelling copy for the landing pages.
Created web page UX/UI for the customer marketing campaigns and wrote content.
• Held meetings with stakeholders, analyzed business needs and goals and gathered requirements.
• Conducted user research: collected survey data through questionnaires, reviewed existing customer data and analytics.
• Сreated user personas, produced hand-drawn lo-fi wireframes and high-res prototypes—using no-code website builders.
• Wrote compelling copy for the landing pages.
2017―2019 | LeInventor | Riga, Latvia | Contract, Remote
Designed the industrial product collection, oversaw the prototype production, and directed the development of the promotional content.
• Gathered data from the users and analyzed their needs, researched the design trends, created requirements specifications, and created the product concept.
• Designed the product: sourced unique structural and electrical materials, applied rapid prototyping for several product components, created detailed 3D engineering designs and manufacturing documentation.
• Made the product to be easily serviced, by adding easy access points to functional elements—like sliding mechanisms and electrics.
• Designed the assembly manuals, oversaw the prototype production and installation.
• Wrote the script and directed the production of the promotional video and the photoshoot.
Designed the industrial product collection, oversaw the prototype production, and directed the development of the promotional content.
• Gathered data from the users and analyzed their needs, researched the design trends, created requirements specifications, and created the product concept.
• Designed the product: sourced unique structural and electrical materials, applied rapid prototyping for several product components, created detailed 3D engineering designs and manufacturing documentation.
• Made the product to be easily serviced, by adding easy access points to functional elements—like sliding mechanisms and electrics.
• Designed the assembly manuals, oversaw the prototype production and installation.
• Wrote the script and directed the production of the promotional video and the photoshoot.
2014―2017 | Patix Mebeles, SIA | Riga, Latvia | Full-time, On-site
Identified customer needs and business objectives. Guided teams of designers, and created industrial product collections. Designed the workflows and the design systems to streamline the work of the teams.
• Facilitated stakeholder discussions, to identify the most appropriate vector of development for the products.
• Analyzed user needs, researched the design trends, came up with the design concepts, and engineered the products.
• Observed users interacting with the products, analyzed and extracted insights from the behavior. Continuously improved the products—in terms of usability, aesthetics, and standardization.
• Analyzed the work process and interactions between sales, design & manufacturing teams; detected gaps and opportunities for process improvement.
• Redesigned workflows, introduced design systems and tools, and streamlined teams' work, which increased teams' self-sufficiency and reduced the average cost per project.
• Improved clients' expectations of the custom product: introduced 3D video presentation tool to showcase the product to the client in great detail before production.
Identified customer needs and business objectives. Guided teams of designers, and created industrial product collections. Designed the workflows and the design systems to streamline the work of the teams.
• Facilitated stakeholder discussions, to identify the most appropriate vector of development for the products.
• Analyzed user needs, researched the design trends, came up with the design concepts, and engineered the products.
• Observed users interacting with the products, analyzed and extracted insights from the behavior. Continuously improved the products—in terms of usability, aesthetics, and standardization.
• Analyzed the work process and interactions between sales, design & manufacturing teams; detected gaps and opportunities for process improvement.
• Redesigned workflows, introduced design systems and tools, and streamlined teams' work, which increased teams' self-sufficiency and reduced the average cost per project.
• Improved clients' expectations of the custom product: introduced 3D video presentation tool to showcase the product to the client in great detail before production.
2012―2014 | Patix, SIA | Riga, Latvia | Full-time, On-site
Positioned the company, created the brand from scratch, designed and managed the e-commerce website, which brought in 2/3 of the company’s revenue.
• Сreated and executed the branding strategy. Researched the audience, came up with the naming, positioned the brand, and created the visual identity.
• Created the content and designed the e-commerce website with the custom product builder and interactive questionnaire form.
• Launched PPC campaigns and generated leads, which brought in ~65% of the company’s revenue, on average per month.
• Curated offline exhibitions of the products—designed branded stands, posters, brochures, and other printables.
Positioned the company, created the brand from scratch, designed and managed the e-commerce website, which brought in 2/3 of the company’s revenue.
• Сreated and executed the branding strategy. Researched the audience, came up with the naming, positioned the brand, and created the visual identity.
• Created the content and designed the e-commerce website with the custom product builder and interactive questionnaire form.
• Launched PPC campaigns and generated leads, which brought in ~65% of the company’s revenue, on average per month.
• Curated offline exhibitions of the products—designed branded stands, posters, brochures, and other printables.
2007―2012 | OQLab, SIA | Riga, Latvia | Full-time, On-site
Met with clients and gathered requirements. Created content and designed websites.
Met with clients and gathered requirements. Created content and designed websites.
About me
When I was a teenager, I had plenty of creative hobbies―including drawing, blogging, photography, and dancing.
My father bought me my first PC when I was eleven years old, which prompted me to develop a passion for web design. I created my first website for a local gaming community and found great pleasure in that endeavor.
I was a curious and a perfectionistic kid, determined to figure things out on my own and to develop the skills necessary to complete my projects.
My father bought me my first PC when I was eleven years old, which prompted me to develop a passion for web design. I created my first website for a local gaming community and found great pleasure in that endeavor.
I was a curious and a perfectionistic kid, determined to figure things out on my own and to develop the skills necessary to complete my projects.
What intrigues me
Being very intrigued by the human condition, I learn about our cognition, behavior, and consciousness through literature, and books on psychology and philosophy.
I am a dedicated audiophile with a particular pull toward classical and instrumental music. I also thoroughly enjoy modern art and art-house cinematography.
I love exploring cities and the natural landscapes of the world. In this way, I gather new perspectives on culture, life, and existence.
I am a dedicated audiophile with a particular pull toward classical and instrumental music. I also thoroughly enjoy modern art and art-house cinematography.
I love exploring cities and the natural landscapes of the world. In this way, I gather new perspectives on culture, life, and existence.
