with an empathetic approach
to team management.
I am a product design lead—
I lead the design of purposeful products.
My mission is to lead the design of purposeful products that help people achieve their goals and solve problems.
By guiding a team of designers, I ensure we create seamless experiences that align with users' needs and mental models, making every interaction intuitive and impactful.
With years of experience in product design, I bring a deep understanding of UX principles and best practices to my leadership, which helps my teams craft meaningful solutions that drive results.
By guiding a team of designers, I ensure we create seamless experiences that align with users' needs and mental models, making every interaction intuitive and impactful.
With years of experience in product design, I bring a deep understanding of UX principles and best practices to my leadership, which helps my teams craft meaningful solutions that drive results.
I work closely with product managers and stakeholders to align design work with business goals, ensuring our designs support key priorities, solve problems, and drive results for both users and the company.
Strategy
I create design processes that give structure but still allow for creativity. These processes encourage collaboration, help to deliver on time, and open up opportunities to add new tools and make things more efficient.
Processes
I lead with empathy, supporting the team’s growth and ownership. By creating a collaborative environment, I help designers take on responsibility, driving success and delivering designs that contribute to company growth.
Leadership
My design expertise
I see myself as a bridge between users and businesses, leveraging design talent to connect both sides. I inspire teams to create solutions that meet user needs while also driving the company’s goals.
I synthesise user needs and business goals
Resume
During my career, I have set the vision for products, performed design assignments, guided the teams of professionals, and created design systems. I apply my broad skill-set, ranging from strategy development to perfecting details in design and writing, daily in my work.
Experience
2024—Present | ARRISE | Riga, Latvia | Full-time, Remote
Products: Complex web applications for Live Casino in the iGaming industry, delivering high-quality, ethical entertainment experiences globally.
Focus: Building and leading calm, focused, high-performing design teams that create intuitive, scalable products. I align design with business goals, balance quality with speed, and bring clarity to complexity to deliver exceptional user experiences.
• Leading product design strategy from start to finish by shaping the vision, roadmap, and execution through close collaboration with cross-functional teams.
• Working closely with Product, Engineering, Marketing and other teams to deliver cohesive, high-quality products that support company goals.
• Building strong, trusting relationships with stakeholders by listening carefully and communicating openly to keep everyone aligned.
• Making UX and user research a core part of the design process to ensure we solve real customer problems.
• Leading the creation of meaningful products from early concepts through interactive prototypes, using continuous feedback to refine and improve.
• Promoting high standards of product design, focusing on intuitive, engaging user experiences that delight and simplify.
• Practicing empathetic and inclusive leadership by mentoring designers in design thinking, business thinking, and self-management, resulting in ownership, productivity and continuous growth.
• Hiring and onboarding new team members through supportive, efficient processes to ensure they are quickly integrated, productive, and ready to contribute.
• Streamlining design processes and best practices to improve clarity, speed, and team ownership.
Products: Complex web applications for Live Casino in the iGaming industry, delivering high-quality, ethical entertainment experiences globally.
Focus: Building and leading calm, focused, high-performing design teams that create intuitive, scalable products. I align design with business goals, balance quality with speed, and bring clarity to complexity to deliver exceptional user experiences.
• Leading product design strategy from start to finish by shaping the vision, roadmap, and execution through close collaboration with cross-functional teams.
• Working closely with Product, Engineering, Marketing and other teams to deliver cohesive, high-quality products that support company goals.
• Building strong, trusting relationships with stakeholders by listening carefully and communicating openly to keep everyone aligned.
• Making UX and user research a core part of the design process to ensure we solve real customer problems.
• Leading the creation of meaningful products from early concepts through interactive prototypes, using continuous feedback to refine and improve.
• Promoting high standards of product design, focusing on intuitive, engaging user experiences that delight and simplify.
• Practicing empathetic and inclusive leadership by mentoring designers in design thinking, business thinking, and self-management, resulting in ownership, productivity and continuous growth.
• Hiring and onboarding new team members through supportive, efficient processes to ensure they are quickly integrated, productive, and ready to contribute.
• Streamlining design processes and best practices to improve clarity, speed, and team ownership.
2022—2024 | C.T.Co, SIA | Riga, Latvia | Full-time, Remote
Products: A suite of integrated, data-intensive enterprise applications for a leading client in the reinsurance industry.
Focus: Led product design strategy and execution, balancing innovation with the ongoing enhancement of mature systems.
• Defined UX strategy across five integrated products, aligning product vision with user and business goals in partnership with product owners and business analysts.
• Led end-to-end design from research to high-fidelity handoff; shaped backlog priorities and co-authored acceptance criteria.
• Worked cross-functionally with Product, Engineering, and Business teams to ensure feasibility, usability, and delivery quality. Contributed actively to sprint planning and execution.
• Advocated for UX through awareness sessions, fostering a customer-centric mindset across teams.
• Facilitated local and international workshops to align product direction with user insights and drive collaborative ideation.
• Conducted user research and usability testing to generate actionable insights and improve product outcomes.
• Influenced long-term product vision by connecting business needs with evolving user expectations.
Products: A suite of integrated, data-intensive enterprise applications for a leading client in the reinsurance industry.
Focus: Led product design strategy and execution, balancing innovation with the ongoing enhancement of mature systems.
• Defined UX strategy across five integrated products, aligning product vision with user and business goals in partnership with product owners and business analysts.
• Led end-to-end design from research to high-fidelity handoff; shaped backlog priorities and co-authored acceptance criteria.
• Worked cross-functionally with Product, Engineering, and Business teams to ensure feasibility, usability, and delivery quality. Contributed actively to sprint planning and execution.
• Advocated for UX through awareness sessions, fostering a customer-centric mindset across teams.
• Facilitated local and international workshops to align product direction with user insights and drive collaborative ideation.
• Conducted user research and usability testing to generate actionable insights and improve product outcomes.
• Influenced long-term product vision by connecting business needs with evolving user expectations.
2022 | CENOS, SIA | Riga, Latvia | Full-time, Remote
Products: Advanced 3D simulation SaaS applications with multiple integrated modules, designed to support complex engineering workflows and maximize user efficiency.
Focus: Led UX strategy and design execution to elevate product quality and foster a user-centric culture within product and engineering teams.
• Led collaborative ideation and design workshops with stakeholders and senior engineers to solve critical user challenges and align on product vision.
• Partnered closely with agile teams and product owners to develop wireframes and high-fidelity prototypes, applying lean design principles and delivering efficient, cost-effective solutions.
• Integrated user research by conducting expert interviews and mapping detailed user flows, driving continuous product improvement aligned with user goals.
• Performed heuristic evaluations to identify usability gaps and presented actionable recommendations, enhancing overall product experience.
• Pioneered the creation and adoption of a design system to unify the user experience across the product suite.
• Mentored and educated development teams on UX best practices, strengthening design maturity and fostering a culture of continuous learning.
Products: Advanced 3D simulation SaaS applications with multiple integrated modules, designed to support complex engineering workflows and maximize user efficiency.
Focus: Led UX strategy and design execution to elevate product quality and foster a user-centric culture within product and engineering teams.
• Led collaborative ideation and design workshops with stakeholders and senior engineers to solve critical user challenges and align on product vision.
• Partnered closely with agile teams and product owners to develop wireframes and high-fidelity prototypes, applying lean design principles and delivering efficient, cost-effective solutions.
• Integrated user research by conducting expert interviews and mapping detailed user flows, driving continuous product improvement aligned with user goals.
• Performed heuristic evaluations to identify usability gaps and presented actionable recommendations, enhancing overall product experience.
• Pioneered the creation and adoption of a design system to unify the user experience across the product suite.
• Mentored and educated development teams on UX best practices, strengthening design maturity and fostering a culture of continuous learning.
2019―2022 | Riga, Latvia | Contract, Remote
Products: User-centric websites and marketing content for diverse companies, crafted to enhance brand presence and audience engagement.
Focus: Led design and content strategy, integrating user research and brand positioning to deliver impactful, customer-focused digital experiences.
• Led stakeholder meetings to define business problems, propose solutions, and align cross-functional teams.
• Designed user-centered websites through research, personas, user flows, wireframes, and prototypes, integrating user insights into development.
• Developed brand positioning and messaging by analyzing target audiences and formulating value propositions.
• Created industry-specific content for websites and social media, enhancing brand engagement.
• Managed projects end-to-end, ensuring milestones and quality standards were met.
Products: User-centric websites and marketing content for diverse companies, crafted to enhance brand presence and audience engagement.
Focus: Led design and content strategy, integrating user research and brand positioning to deliver impactful, customer-focused digital experiences.
• Led stakeholder meetings to define business problems, propose solutions, and align cross-functional teams.
• Designed user-centered websites through research, personas, user flows, wireframes, and prototypes, integrating user insights into development.
• Developed brand positioning and messaging by analyzing target audiences and formulating value propositions.
• Created industry-specific content for websites and social media, enhancing brand engagement.
• Managed projects end-to-end, ensuring milestones and quality standards were met.
2019―2020 | Venden, SIA | Riga, Latvia | Full-time, Remote
Products: Web page UX/UI and informational content for customer marketing campaigns, designed to boost engagement and communication.
Focus: Led design and content creation by integrating user research and stakeholder insights to deliver clear, user-focused marketing experiences.
• Led stakeholder meetings to define goals and gather requirements, fostering strong collaboration.
• Conducted user research and created personas and user flows to inform design.
• Designed UX/UI for marketing campaigns using wireframes and high-fidelity prototypes with no-code tools.
• Applied data and feedback to optimize user-focused solutions from ideation to launch.
Products: Web page UX/UI and informational content for customer marketing campaigns, designed to boost engagement and communication.
Focus: Led design and content creation by integrating user research and stakeholder insights to deliver clear, user-focused marketing experiences.
• Led stakeholder meetings to define goals and gather requirements, fostering strong collaboration.
• Conducted user research and created personas and user flows to inform design.
• Designed UX/UI for marketing campaigns using wireframes and high-fidelity prototypes with no-code tools.
• Applied data and feedback to optimize user-focused solutions from ideation to launch.
2017―2019 | LeInventor | Riga, Latvia | Contract, Remote
Products: Elaborate kitchen furniture collection, prototypes, and promotional content developed to showcase innovative design and usability.
Focus: Led product design, prototype production, and content creation by integrating user research and trend insights to deliver compelling, user-focused solutions.
• Led industrial product design and prototype development, sourcing unique structural and electrical materials, and creating detailed 3D engineering designs and manufacturing docs.
• Conducted user research and trend analysis to define requirements and innovate product concepts focused on usability and serviceability.
• Directed prototype production, installation, and assembly manual design, ensuring quality and milestone delivery.
• Oversaw promotional content creation, scripting and directing video and photoshoots to support product marketing.
Products: Elaborate kitchen furniture collection, prototypes, and promotional content developed to showcase innovative design and usability.
Focus: Led product design, prototype production, and content creation by integrating user research and trend insights to deliver compelling, user-focused solutions.
• Led industrial product design and prototype development, sourcing unique structural and electrical materials, and creating detailed 3D engineering designs and manufacturing docs.
• Conducted user research and trend analysis to define requirements and innovate product concepts focused on usability and serviceability.
• Directed prototype production, installation, and assembly manual design, ensuring quality and milestone delivery.
• Oversaw promotional content creation, scripting and directing video and photoshoots to support product marketing.
2014―2017 | Patix Mebeles, SIA | Riga, Latvia | Full-time, On-site
Products: Industrial product collections, enhanced with user research and workflow optimization to improve team efficiency and customer experience.
Focus: Led cross-functional teams and stakeholder collaboration to define product strategy and design vision. Integrated user insights and process analysis to innovate products and streamline workflows, championing customer-centric solutions and operational excellence.
• Facilitated stakeholder discussions to align product development with business goals and user needs.
• Led design and engineering of product concepts, incorporating user behavior insights to improve usability, aesthetics, and standardization.
• Analyzed and optimized workflows across sales, design, and manufacturing teams, introducing design systems and tools that boosted team autonomy and lowered project costs.
• Enhanced client engagement by implementing 3D video presentations to clearly showcase custom products before production.
Products: Industrial product collections, enhanced with user research and workflow optimization to improve team efficiency and customer experience.
Focus: Led cross-functional teams and stakeholder collaboration to define product strategy and design vision. Integrated user insights and process analysis to innovate products and streamline workflows, championing customer-centric solutions and operational excellence.
• Facilitated stakeholder discussions to align product development with business goals and user needs.
• Led design and engineering of product concepts, incorporating user behavior insights to improve usability, aesthetics, and standardization.
• Analyzed and optimized workflows across sales, design, and manufacturing teams, introducing design systems and tools that boosted team autonomy and lowered project costs.
• Enhanced client engagement by implementing 3D video presentations to clearly showcase custom products before production.
2012―2014 | Patix, SIA | Riga, Latvia | Full-time, On-site
Products: Built the brand and e-commerce platform from scratch, generating ~65% of company revenue through strategic positioning and user-focused design.
Focus: Led brand strategy, product design, and marketing to deliver engaging digital and offline customer experiences
• Developed brand identity, naming, and positioning based on user research, designing the e-commerce site with a custom product builder and interactive features.
• Managed PPC campaigns driving majority of revenue and created branded materials for offline exhibitions, including event curation.
• Collaborated cross-functionally to align product and marketing goals, leveraging data and user feedback to optimize products and campaigns.
• Championed innovation and maintained clear communication with stakeholders to ensure alignment and impact.
Products: Built the brand and e-commerce platform from scratch, generating ~65% of company revenue through strategic positioning and user-focused design.
Focus: Led brand strategy, product design, and marketing to deliver engaging digital and offline customer experiences
• Developed brand identity, naming, and positioning based on user research, designing the e-commerce site with a custom product builder and interactive features.
• Managed PPC campaigns driving majority of revenue and created branded materials for offline exhibitions, including event curation.
• Collaborated cross-functionally to align product and marketing goals, leveraging data and user feedback to optimize products and campaigns.
• Championed innovation and maintained clear communication with stakeholders to ensure alignment and impact.
2007―2012 | OQLab, SIA | Riga, Latvia | Full-time, On-site
Collaborated closely with clients to gather requirements, integrating user needs and feedback into website design and content creation. Delivered visually compelling and user-centric digital experiences by applying design best practices and maintaining clear communication with stakeholders. Supported cross-functional teams to ensure alignment between design, sales and technical goals.
Collaborated closely with clients to gather requirements, integrating user needs and feedback into website design and content creation. Delivered visually compelling and user-centric digital experiences by applying design best practices and maintaining clear communication with stakeholders. Supported cross-functional teams to ensure alignment between design, sales and technical goals.
About me
When I was a teenager, I had plenty of creative hobbies―including drawing, blogging, photography, and dancing.
My father bought me my first PC when I was eleven years old, which prompted me to develop a passion for web design. I created my first website for a local gaming community and found great pleasure in that endeavor.
I was a curious and a perfectionistic kid, determined to figure things out on my own and to develop the skills necessary to complete my projects.
My father bought me my first PC when I was eleven years old, which prompted me to develop a passion for web design. I created my first website for a local gaming community and found great pleasure in that endeavor.
I was a curious and a perfectionistic kid, determined to figure things out on my own and to develop the skills necessary to complete my projects.
What intrigues me
Being very intrigued by the human condition, I learn about our cognition, behavior, and consciousness through literature, and books on psychology and philosophy.
I am a dedicated audiophile with a particular pull toward classical and instrumental music. I also thoroughly enjoy modern art and art-house cinematography.
I love exploring cities and the natural landscapes of the world. In this way, I gather new perspectives on culture, life, and existence.
I am a dedicated audiophile with a particular pull toward classical and instrumental music. I also thoroughly enjoy modern art and art-house cinematography.
I love exploring cities and the natural landscapes of the world. In this way, I gather new perspectives on culture, life, and existence.
